FLOAT®, a fashion brand from southern China, was founded in 2008. The brand LOGO is a tongue-turning hero flower (kapok), which symbolizes "heroes who dare to challenge tradition". The brand style combines the elements of "light functional style" and "pioneering design", and strives to create trendy street men's and women's clothing products that are convenient for daily urban travel.
FLOAT EXPLORING LAB™ is the creative team behind the brand. All products of the FLOAT® brand are designed by one of the team's principals, "Evil Boy YUZUKI.S".